Ecommerce Website Design in India

Points to Consider while Launching Your First Ecommerce Website

Mobile Optimization

Very large percentage of modern users prefer mcommerce apps to Ecommerce Website. Almost 99% access Ecommerce Websites on their smartphones, tablets or phablets. Hence, you need to ensure that the Ecommerce Website delivers optimal and compatible user experience on both computers and mobile devices. You can always opt for responsive web design to make the web store look good on each device with a single code base. The mobile optimization will further enhance the website's visibility on major search engine results pages(SERPs).

Search Engine Visibility

When you develop a Ecommerce website check whether it is compatible with mobile and website.  Make your website to have optimal presence in the search engines like google , bing , yahoo. When a user search to purchase a product say for an example , customer will try to get the best online shopping site to buy their interested product/service. For instance, Google ranks websites based on metrics like mobile friendliness and load time. Also, it recommends entrepreneurs to build web stores with responsive web design. While planning the ecommerce website, you must keep in mind the guidelines and recommendations of major online search engines. The search engine optimized design will help you to get regular website visitors without launching expensive digital marketing campaigns in future.

Design

Focus on your Website Design . Make sure to include all the elements of  a recognizable logo, shopping deals, product options, product review and testimonials, and call to action. See to that the website is responsive , simple , straight forward , every details about the  service and products are clearly listed out.

User

While planning and developing your first Ecommerce Website, you must focus extensively on the users and their choices. You must keep the users engaged by making their shopping experience fast and hassle-free. Ther are two types of customer , the one who just visit your website and leave  only giving a glance at it and the other one is who engage within your website for a stipulated period of time just because they felt it was informative , attravtive , innovative , they got exactly what they needed. You can always keep the visitors engaged by offering products at discounted prices, providing free shipping, and keeping the shopping and checkout process simple. Neat design with necessary addition of product images.

Search Box

No ecommerce site can display all its products on a single page. But you can always impress visitors by displaying branded goods to the visitors initially. Also, you must allow customers to check your products based on specific criterions or categories. The website must allow visitors to search and find the relevant products without any delay or hassle. Hence, you need to ensure that your ecommerce site includes a robust search box. The search box will enable users to find a specific product and buy it directly, without browsing through an array of products.

Shopping Cart

Your choice of shopping cart will have a direct impact on the user experience delivered by the ecommerce portal. You have option to choose from an array of open source and commercial shopping carts written in different programming languages. But you must opt for a shopping cart software that enables users to check their previous and current purchases quickly and conveniently. Also, the shopping cart must allow users to add or remove items without any hassle. At the same time, you also need to enhance the accessibility and visibility of the shopping cart by using the commonly used simple basket icon.

Payment Options

The choice of online payment option varies from one customer to another. Some customers prefer making payment through their debit/credit cards or internet banking facility, while others opt for popular online payment options like PayPal and digital wallets. Hence, you need to ensure that each customer can make payment for the products purchased by him with any payment option. At the same time, you also need to keep the online payment and financial transactions of customers secure by using a reliable payment gateway and the latest encryption techniques.

Secure Money transaction

User doing an online payment should trust your website . It's most common that user ensure that their money is transacted in a secure environment. Enable securrity Adons to your website. You can hold a pay back money option for any descrepencies. So that you can build a trust with customers

Option to Answer Pre-Sale and Post-Sale Questions

While buying products from a new Ecommerce Website, users often ask a variety of question before and after the purchase. Hence, you must answer the pre-sale and post-sale questions of customers immediately increase your sales and revenue. Like other websites, you can answer the pre-sale and post-sale questions of customers through either online chat or phone call. Respond to their queries. Keep customer feedback form in the website.